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If for no other reason than the company makes some really good TVs and industrial generators, we'd probably have forgotten about Mitsubishi by now.
SAE International, formerly known to you and me as the Society of Automotive Engineers, is the most widely recognized standards organization for automotive technologies in the world.
It was only a matter of time until Mitsubishi was bound to find its first retail customer for its all-electric 2012 Mitsubishi i-MiEV.