In what may be a small boost to automakers, car battery prices fell 14 percent in the first quarter of this year from just a year ago.
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On Monday, executives from Mitsubishi Motors North America told dealers that it will return to prime-time network TV by doubling its marketing budget.
If for no other reason than the company makes some really good TVs and industrial generators, we'd probably have forgotten about Mitsubishi by now.
Mitsubishi is returning to the midsize car segment.