It was only a matter of time until Mitsubishi was bound to find its first retail customer for its all-electric 2012 Mitsubishi i-MiEV.
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On Monday, executives from Mitsubishi Motors North America told dealers that it will return to prime-time network TV by doubling its marketing budget.
There's an age-old argument among car enthusiasts that you have to sacrifice horsepower to get higher miles-per-gallon and vice versa.
It's been a quiet year for Mitsubishi in the United States.