While it's still months away, Mitsubishi is readying an all-new Outlander plug-in hybrid EV that will bow at the 2012 Paris Motor Show.
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Besides the holidays, savvy car buyers know deep discounts can also be had towards year's end as dealers cut prices on last year's cars to make room for the newest models.
For early adopters, electric cars are still at a price premium.
If for no other reason than the company makes some really good TVs and industrial generators, we'd probably have forgotten about Mitsubishi by now.