On Monday, executives from Mitsubishi Motors North America told dealers that it will return to prime-time network TV by doubling its marketing budget.
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The leading cause of death for children between the ages of 3 and 14 are motor vehicle accidents and 2011 saw 1,210 fatalities added to that statistic.
Mitsubishi has announced a recall of 2012 Outlander Sport models, because the automatic-cancelling feature of the turn signals could fail.
In less than two weeks, the 2014 Mitsubishi Outlander and the 2013 Outlander Sport Limited Edition will be making their North American debut at the 2012 Los Angeles Auto Show.