Mitsubishi CEO Yoichi Yokozawa has a lofty goal; get back to 100,000 U.S.
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Slow battery production hinders the Mitsubishi Outlander's U.S. launch.
Japanese automakers are very likely counting down the days of 2011.
On Monday, executives from Mitsubishi Motors North America told dealers that it will return to prime-time network TV by doubling its marketing budget.