You've seen them before—the Ram ads featuring the gravely-Marlboro-voiced Sam Elliot, saying "Guts, Glory, Ram"— and if the automaker has its way, you'll be seeing a lot more of them.
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As if we hadn't seen this coming.
It's a widely accepted fact of life that the state of Texas is the Mecca for pickup trucks in the United States today.
Both Ford and Ram have issued a recall on their trucks for separate problems; Ford for its backup lights, and Ram for a spare tire that's incorrectly labeled.