Just hours after unveiling the 2013 SRT Viper, Chrysler had already turned its attention the next vehicle it planned to showcase, the 2013 Ram 1500.
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Automakers have long bragged (and fudged) about how much weight their trucks can haul.
Cummins Engine Company, as it was known at the time, was founded back in 1919 with a straightforward plan to produce diesel engines for commercial use.
Repeat is sweet, especially if it's with your big ol' pick'em up truck.