The average price of a new car in the U.S.
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At last year's Geneva Motor Show, Rolls-Royce bid a token nod to eco-consciousness by trotting out a provocatively-painted electric-motored concept of its übersledge, the Phantom.
BMW and its high-end subsidiary Rolls-Royce are recalling almost 3,000 cars and crossovers for an auxiliary water pump circuit board failure that could lead to overheating, or even engine fires.
In order to capture the essence of the car, the makers of the launch video for the all-new Rolls-Royce Wraith decided to play up the name.