Scion, Toyota's kid-brother-brand, yesterday unveiled yet another confusing and irrelevant ad campaign marketed to…we have no idea.
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Scion has high expectations for its new sports coupe, the 2013 Scion FR-S, and according to a recent report in Wards Auto, Toyota's youth-oriented brand could see sales of up to 20,000 FR-S's per year.
In the rest of the world, the car we call the Scion FR-S is known as the Toyota GT-86.
With unconventional aesthetics and smart sound systems, Scion has appealed to a younger consumers without a lot of bucks who are looking for a little flare.