In the rest of the world, the car we call the Scion FR-S is known as the Toyota GT-86.
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The announcement earlier this year that BMW and Toyota would be teaming up to produce a sports car took many by surprise.
Sports cars are important in creating a bond with buyers.
Toyota's youth oriented Scion brand, the makers behind the 2012 iQ, will have its newest and tiniest model in showrooms this week.