Sports cars are important in creating a bond with buyers.
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The 2013 Scion FR-S is one of the most anticipated cars of the new Yyear, and Cartel Customs has just finished a one-off convertible roadster version, the first of its kind.
Toyota and Subaru teamed up to develop a new sports car that was about handling and precision instead of maximum horsepower, and called it the Subaru BRZ, Toyota GT-86 and Scion FR-S.
In the coming years, Scion will stretch the FR-S into a full lineup of models.