Scion, Toyota's kid-brother-brand, yesterday unveiled yet another confusing and irrelevant ad campaign marketed to…we have no idea.
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Toyota is giving its dealers an out if it no longer wishes to carry a Scion franchise. Is it the end of the road for Toyota's youth-oriented brand?
Toyota's youth oriented Scion brand, the makers behind the 2012 iQ, will have its newest and tiniest model in showrooms this week.
Scion has high expectations for its new sports coupe, the 2013 Scion FR-S, and according to a recent report in Wards Auto, Toyota's youth-oriented brand could see sales of up to 20,000 FR-S's per year.