With unconventional aesthetics and smart sound systems, Scion has appealed to a younger consumers without a lot of bucks who are looking for a little flare.
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While we question whether pricey “performance” add-ons like body kits and push-button starters are worthy of much distinction, a new study conducted by TrueCar.com shows that some consumers are more excited by such features.
The 2013 Scion FR-S and its platform mates, the 2013 Subaru BRZ and overseas-only Toyota GT 86, haven’t even gone on sale yet.
Scion has high expectations for its new sports coupe, the 2013 Scion FR-S, and according to a recent report in Wards Auto, Toyota's youth-oriented brand could see sales of up to 20,000 FR-S's per year.