Back when Scion launched in 2003, young people weren't buying Toyotas.
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An eager crowd huddled tightly on an unusually windy and chilly night in Hollywood, happy to be in a studio awaiting Scion vice president Jack Hollis' introduction to the all-new FR-S.
Sports cars are important in creating a bond with buyers.
There's an age-old argument among car enthusiasts that you have to sacrifice horsepower to get higher miles-per-gallon and vice versa.