Toyota's youth oriented Scion brand, the makers behind the 2012 iQ, will have its newest and tiniest model in showrooms this week.
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2014 Scion models have been priced, and include some changes.
Back when Scion launched in 2003, young people weren't buying Toyotas.
The announcement earlier this year that BMW and Toyota would be teaming up to produce a sports car took many by surprise.