Subaru says its "Share the Love" event raised $10 million this past year, growing exponentially in its five-year existence.
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About 15 years ago, Japanese automakers Subaru and Mitsubishi were in similar positions.
Subaru has announced that, instead of building a bigger production facility, it will be staying in the current one it uses in Lafayette, Ind.
Subaru is developing a new seven-seat SUV to replace the dated Tribeca, and for U.S. dealers, the new SUV can't come soon enough.