Toyota and Subaru teamed up to develop a new sports car that was about handling and precision instead of maximum horsepower, and called it the Subaru BRZ, Toyota GT-86 and Scion FR-S.
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The 2014 Subaru WRX and WRX STI now have a price tag attached to it. Come and get 'em.
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The best situation for any company is always to have one more interested customer than the number of products you have to sell.