Is Subaru offering incentives on its new BRZ sports coupe to compete with the near identical Scion FR-S?
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About 15 years ago, Japanese automakers Subaru and Mitsubishi were in similar positions.
The best situation for any company is always to have one more interested customer than the number of products you have to sell.
The 2014 Subaru WRX and WRX STI now have a price tag attached to it. Come and get 'em.