About 15 years ago, Japanese automakers Subaru and Mitsubishi were in similar positions.
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Is Subaru offering incentives on its new BRZ sports coupe to compete with the near identical Scion FR-S?
Toyota and Subaru teamed up to develop a new sports car that was about handling and precision instead of maximum horsepower, and called it the Subaru BRZ, Toyota GT-86 and Scion FR-S.
Subaru's heavyweight, the WRX STI, is still recovering from having its thunder stolen thanks to the recent addition of the BRZ.