This year at the Consumer Electronics Show, automakers showed their best new technology, except some of it wasn't particularly new.
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The best situation for any company is always to have one more interested customer than the number of products you have to sell.
Before the Subaru BRZ and Scion FR-S—the lovechild of the Toyota and Subaru alliance—are made available to the public, an even smaller hybrid version is already being fleshed out.
Once merely a niche automaker of all-wheel-drive cars and station wagons, Subaru has evolved into a volume player, selling 336,441 vehicles in the U.S.