About 15 years ago, Japanese automakers Subaru and Mitsubishi were in similar positions.
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Subaru says its "Share the Love" event raised $10 million this past year, growing exponentially in its five-year existence.
While Subaru is gearing up for the Los Angeles Auto Show next week, 5450 miles across the Pacific the automaker is also prepping for the Tokyo Motor Show.
Who'd have thought that most automakers, conservative in their business, would liven up a little for April Fool's Day, one of the best holidays of the year?