The best situation for any company is always to have one more interested customer than the number of products you have to sell.
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The 2013 Subaru BRZ--and its twin, the Scion FR-S--is everywhere.
There was a time when Subarus were generally reserved for professors who lived in New England, as their agricultural ruggedness lent themselves well to snowy conditions.
If you were in a crowded room with someone important, would you notice?