About 15 years ago, Japanese automakers Subaru and Mitsubishi were in similar positions.
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Subaru invests in pet crash testing through the Center for Pet Safety.
If you're into Subaru, you'll by now know that that for 2012, the Impreza and WRX/STI nameplates have had a falling apart.
Subaru's heavyweight, the WRX STI, is still recovering from having its thunder stolen thanks to the recent addition of the BRZ.