About 15 years ago, Japanese automakers Subaru and Mitsubishi were in similar positions.
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Is Subaru offering incentives on its new BRZ sports coupe to compete with the near identical Scion FR-S?
The second day of the last major North American auto show until November wasn't nearly as jam-packed as the first, but it still proved to have plenty of cars and trucks that will undoubtedly shake up the market.
Subaru says its "Share the Love" event raised $10 million this past year, growing exponentially in its five-year existence.