Suzuki is injecting some humor into the idea of automakers taking vehicles on the road for consumer test drives with the Kizashi Kicks Road Tour Show, which began on July 1.
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Besides the holidays, savvy car buyers know deep discounts can also be had towards year's end as dealers cut prices on last year's cars to make room for the newest models.
In a messy divorce more akin to celebrity travails than the day-to-day business of multinational corporations, Suzuki has dissolved its relationship with Volkswagen.
Sales were up for most Japanese automakers in September, but Toyota and Honda were still down, despite growing signs of hope.