"DRIVE ANYWHERE IN THE COUNTRY ON PURE SUNLIGHT FOR FREE," reads the press release when it landed into our inbox, fueled by electrons and circuits and happy little wires.
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Automakers such General Motors, Toyota, and BMW have a lot in common with software makers.
It's either the most dramatic story from a fledgling upstart, ammunition in the arguments of the anti-electric brigade, or the ultimate First World Problem.
Tesla has been given the green light to sell its Model S in China.