Toyota has dominated the compact car and mid-sized car segments in the U.S.
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Minus a set-back a few years ago, Toyota has been known to make vehicles that are reliable but not always the most exciting.
Toyota has been involved in NASCAR racing series since 2000 with its (now discontinued) Celica winning the Goody's Dash series in 2001.
Toyota has just revealed a slew of new concept cars slated for this month's Tokyo Motor Show, including a concept version of its hydrogen car.