Toyota has announced that it will be removing the Matrix for the 2014 model year.
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Minus a set-back a few years ago, Toyota has been known to make vehicles that are reliable but not always the most exciting.
Big Hollywood studios don't invest in films to lose money, but every year they'll green-light a few films guaranteed to do just that.
The Toyota Corolla may not sell a lot of car magazines if it were to be featured on the cover, but that's just fine with Toyota, as long as it keeps rolling off dealer lots as it has for years.