In the grand dance between dealer and customer, incentives often play the role of matchmaker.
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Toyota is taking a bath on its hydrogen vehicle development program.
Can the new Yaris compete in the reinvented subcompact market?
The 2012 Toyota Prius c is the latest to join Toyota's ever-expanding hybrid family, and the automaker has released the Prius c online configurator for consumers to build their entry-level hybrid hatchback.