There's a huge market for full-size pickup trucks in the U.S.
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Toyota ran away with the Japanese sales crown for May, beating Infiniti and Honda—both of which also enjoyed a lucrative month—by a wide margin.
The current Toyota Corolla, having been on sale since 2008, is a little long in the tooth and will be replaced with an all-new model by the end of the year.
Before the Subaru BRZ and Scion FR-S—the lovechild of the Toyota and Subaru alliance—are made available to the public, an even smaller hybrid version is already being fleshed out.