Hybrid naysayers constantly say hybrids aren't worth the extra cost because it will take years to recover the premium paid for their high-tech vehicles versus a non-hybrid equivalent.
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Toyota has increased the price of some of its most popular models, including the Prius and Camry lines.
Toyota has announced that it will be removing the Matrix for the 2014 model year.
The 2014 Toyota Highlander has begun production in the U.S., bringing Toyota's Indiana investment to $4.2 billion.