What It Is/ Who It's For
The 2012 Toyota Prius c is aimed to satisfy the desire of Gen Y -- or Millenials -- for a highly fuel-efficient, smartphone-connected, stylish vehicle costing less than $20,000.
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Toyota USA Sales CEO Kaz Ohara talks with Bloomberg about entering new markets, rising demands, yen exchange, and new models.
Remember that report earlier this year that consumers, yet again, were losing interest in hybrid vehicles?
Hearing New Yorkers, you get a sense that there's an arbitrary pride in keeping things the way they always were.