Toyota is taking a bath on its hydrogen vehicle development program.
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What It Is/ Who It's For
The 2012 Toyota Prius c is aimed to satisfy the desire of Gen Y -- or Millenials -- for a highly fuel-efficient, smartphone-connected, stylish vehicle costing less than $20,000.
Toyota triumphs, Lexus leaps ahead to finish first, and Ford falls in J.D.
Toyota will sell a special edition Prius for the 2015 model year.