They're the soberest demographic, the most likely to be buckled-in while driving, and...the deadliest.
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Hearing New Yorkers, you get a sense that there's an arbitrary pride in keeping things the way they always were.
We see a lot of Toyota Prius hybrids around town, but we thought it was just a Southern California thing—apparently, it's not.
What It Is/ Who It's For
The 2012 Toyota Prius c is aimed to satisfy the desire of Gen Y -- or Millenials -- for a highly fuel-efficient, smartphone-connected, stylish vehicle costing less than $20,000.