There's no need to spend vast sums of money to get a safe new car.
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Toyota's trick Tacoma TRD truck gets a price for its trappings: Start with the Tacoma's $25,055 base price (Access Cab, 6-speed manual), and the TRD T|X Baja Series Package will be $5,015 on top of that.
Toyota's father of the Prius says that he's seen what Honda has to offer, and the next Prius will be better still.
Three men named "Jim" have walked the hallowed executive halls of Toyota.