One major challenge faced by electric car owners is recharging their vehicle's batteries.
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Toyota is slashing the price of its 2014 Prius plug-in hybrid by $2,010 in an attempt to woo customers.
If sales are any indication, Toyota has been resonating with buyers in a way it hasn't in years, and giving buyers more options for the new model year will only further the cause.
With the 2013 Toyota Avalon debuting at the 2012 New York International Auto Show, the Japanese automaker has signaled that it's done playing softball with the competition.