The midsize sedan is unquestionably the most important segment in the U.S., with sales of some models eclipsing entire automaker lineups.
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Toyota is slashing the price of its 2014 Prius plug-in hybrid by $2,010 in an attempt to woo customers.
The Toyota Yaris gets a slight price increase for all trims and body styles, from $80 for the 5-door SE model to as high as $330 for LE trims.
Toyota continues to tantalize the autosphere with images and video of the FT-86 II concept, the long-awaited successor to the Supra and Celica.