They're the soberest demographic, the most likely to be buckled-in while driving, and...the deadliest.
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At the 2012 Toyota Camry debut last year, a fellow journalist asked if he needed to turn in his car enthusiast "card." Why?
The World's vehicle population eclipsed the one billion mark in 2010, and continues to rapidly grow as China and emerging markets continue their growth.
There's a reason Toyota isn't as familiar with the term "fleet special" as other auto makers, like Ford and Dodge are.