There's a reason Toyota isn't as familiar with the term "fleet special" as other auto makers, like Ford and Dodge are.
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You know it's bad when an automaker has to point out that one of its vehicles is "a car." And that's exactly what Toyota has done with a series of quirky commercials featuring its new Yaris and comedian Michael Showalter.
Coda Automotive, which is currently in its infant stages as an automaker, told the Detroit News yesterday that it's working on an "entry-level" electric vehicle for the United States.
Toyota still holds itself atop a mantle of greenness, environmental consciousness to a point of borderline extremism.