Toyota is taking a bath on its hydrogen vehicle development program.
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When a new pickup truck debuted, did you ever wonder how its competitors would suddenly gain a few hundred pounds of towing capacity with seemingly no changes from the previous model year?
In the grand dance between dealer and customer, incentives often play the role of matchmaker.
Toyota is slashing the price of its 2014 Prius plug-in hybrid by $2,010 in an attempt to woo customers.