The Toyota FJ Cruiser is the rebirth of an icon, the Toyota FJ 40, known in North America as the...
Toyota's trick Tacoma TRD truck gets a price for its trappings: Start with the Tacoma's $25,055 base price (Access Cab, 6-speed manual), and the TRD T|X Baja Series Package will be $5,015 on top of that.
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In the grand dance between dealer and customer, incentives often play the role of matchmaker.
Toyota Chairman Takeshi Uchiyamada pushes for a more fuel-efficient Prius and calls out the automotive industry to sell 5 million hybrids.
Toyota is slashing the price of its 2014 Prius plug-in hybrid by $2,010 in an attempt to woo customers.