Toyota's trick Tacoma TRD truck gets a price for its trappings: Start with the Tacoma's $25,055 base price (Access Cab, 6-speed manual), and the TRD T|X Baja Series Package will be $5,015 on top of that.
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When Toyota introduced the original Prius back in 1997, the thought of a car running on both electricity and gasoline was foreign to say the least.
The midsize sedan is unquestionably the most important segment in the U.S., with sales of some models eclipsing entire automaker lineups.
Hybrid naysayers constantly say hybrids aren't worth the extra cost because it will take years to recover the premium paid for their high-tech vehicles versus a non-hybrid equivalent.