What It Is/ Who It's For
The 2012 Toyota Prius c is aimed to satisfy the desire of Gen Y -- or Millenials -- for a highly fuel-efficient, smartphone-connected, stylish vehicle costing less than $20,000.
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The 2014 Toyota Tundra is launching a new quirky "build anything" campaign that is a departure from typical truck commericals.
There's no need to spend vast sums of money to get a safe new car.
The big news this week was the introduction of the 2014 Toyota Corolla. But plenty of other events grabbed headlines this week.