What It Is/ Who It's For
The 2012 Toyota Prius c is aimed to satisfy the desire of Gen Y -- or Millenials -- for a highly fuel-efficient, smartphone-connected, stylish vehicle costing less than $20,000.
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The 2012 Los Angeles Auto Show opened this weekend, and Automotive.com was on the scene at every debut, every unveiling, and every late-night party.
Toyota's trick Tacoma TRD truck gets a price for its trappings: Start with the Tacoma's $25,055 base price (Access Cab, 6-speed manual), and the TRD T|X Baja Series Package will be $5,015 on top of that.
Toyota has big plans for 2013, and aims to introduce 19 new Toyota, Lexus, and Scion models to the market, including the 2013 Toyota Avalon.