Toyota’s Prius nuclear family gains another member with the Prius c, and you can call it the Prius Lite: all the hybrid goodness, but half the calories!
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2013 Toyota RAV4 gets "poor" rating from IIHS, but is still a "top safety pick."
Hearing New Yorkers, you get a sense that there's an arbitrary pride in keeping things the way they always were.
Toyota has long been a master of taking a single basic vehicle architecture and stretching it across several different models, all while keeping them differentiated to attract customers shopping in various segments.