Toyota’s Prius nuclear family gains another member with the Prius c, and you can call it the Prius Lite: all the hybrid goodness, but half the calories!
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Toyota continues recovering from last year's devastating Japanese earthquake and subsequent tsunami which affected supply lines around the world.
Toyota Chairman Takeshi Uchiyamada pushes for a more fuel-efficient Prius and calls out the automotive industry to sell 5 million hybrids.
Toyota's father of the Prius says that he's seen what Honda has to offer, and the next Prius will be better still.