With its newest concept, the Toyota Me.We, is a symbol of minimalism in a world of excess.
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There's a huge market for full-size pickup trucks in the U.S.
Cargo space, apparently, is priority uno to Generation X car buyers, who were born 1960s, 1970s and early 80s.
Toyota Chairman Takeshi Uchiyamada pushes for a more fuel-efficient Prius and calls out the automotive industry to sell 5 million hybrids.