"It's cool. It's hip." Or as the Brits would say: "It's got street cred." (That's street credibility: popularity and acceptance...
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Earlier this week, Toyota announced that it has sold 5 million hybrid vehicles worldwide, with 2 million of them sold in the United States.
Espousing the benefits of electric vehicles is typically what you'd expect your Green Peace-loving neighbor to do, replete with bumper stickers for all sorts of progressive causes.
There are moments in advertising just cheesy enough to work when it comes to selling a new car.