Rivals must be envious of Toyota at the moment.
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Espousing the benefits of electric vehicles is typically what you'd expect your Green Peace-loving neighbor to do, replete with bumper stickers for all sorts of progressive causes.
Seven years is a lifetime in the automotive industry, but that's how long the current generation Toyota Tacoma has been around, without so much as a nip or tuck to its aging design.
What a fly-by-night union the one Ford and Toyota had was.