Toyota is slashing the price of its 2014 Prius plug-in hybrid by $2,010 in an attempt to woo customers.
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Southern California offers retirees year-round good weather and mostly tolerable natives, which is apparently enough even for a space shuttle.
Toyota Chairman Takeshi Uchiyamada pushes for a more fuel-efficient Prius and calls out the automotive industry to sell 5 million hybrids.
Toyota begins production of the 2014 Corolla and Tundra at its Mississippi and Texas plants, respectively.