This is stating the obvious, but young drivers are way more at risk of motor vehicle crashes and fatalities than other demographics.
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Set to debut at the 2013 Geneva Motor Show, the Toyota i-ROAD concept car can be previewed in the latest 37 second teaser video.
The past few years has seen major shakeups in the automotive industry, and it shows in a recent survey on brand perception conducted by Consumer Reports.
According to Toyota, the SE model of its popular Camry is a big hit among consumers, and makes up 40 percent of Camry sales.