Hybrid naysayers constantly say hybrids aren't worth the extra cost because it will take years to recover the premium paid for their high-tech vehicles versus a non-hybrid equivalent.
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Toyota plans to redesign the best-selling Camry to evoke more emotions.
The marketing war over towing claims for light-duty pickups between the Detroit Three--Ford, General Motors, and Chrysler--and Toyota will continue until 2015.
Rivals must be envious of Toyota at the moment.